Scheme and Beast Factory Films present the official video for La Clika. This is Scheme's first official release in Spanish and English; as he proceeds to bridge the gap between both cultures that raised him.
The video for La Clika showcases Scheme with the support of his city of Chicago, as well as glimpses of the Mexican culture he is proud and honored to represent. La Clika is a movement; it doesn't matter where you are, or where you are from. Rep that.
Directed and Edited by Sense Hernandez and Tony Shane
Written by Scheme - Produced by Serious
La Clika - Available NOW on iTunes
Purchase Your Clika Shirt NOW Dimex1.com
From within the streets of Chicago, beyond the daily commute of the 9 to 5ers and among the music blaring in the streets, Scheme makes his presence known and begins to make his mark taking his outlook on Hip Hop to a new level. Influence from artists like Nas, 2Pac, Jay-Z, Pharoahe Monch, Carlos Santana and many more helped create a vivid writer with a story to tell, and an uncanny talent to point out with precision the realities of life. A first generation Mexican-American, his exposure to different cultures, languages and walks of life have helped create a voice for the generation of kids who were the first to grow up in the U.S., all the while unsure of where they really belonged.
At the age of 12 Scheme started rewriting lyrics from some of his favorite records, studying the rhyme’s structure and flow. Learning the ins and outs of the genre, he discovered a balance between his foundation as a lyricist and the concepts and melodies used to deliver his message. Through his music, he tells the story of how Hip Hop changed his feeling of not belonging and the way music accepts every race, every color and every class. Using his words as a weapon for good he captures moments in life that can change moods, create ideas and generate emotion.
He has gained the respect of his peers and his fans around the globe give their praise for his undeniable talent and humility. He’s determined to get his messages of life to all who will listen- Same Rebel, New Cause.